Introduction

Every agency and every person has a definition of low-budget. Some would consider a low budget being thousands of dollars a month and others would consider a few hundred dollars per month to be a low budget. I’m not here to argue but rather define a low budget for the people reading so you can reference what I’m saying and to know whether the blog post is applicable for you.

Let me start off by mentioning every person reading this blog post has a few hundred dollars per month they can invest in their business. Keep in mind that the tips below are meant to generate a positive return. The goal is not to run through your budget and at the end, have $0 left in your bank account. The goal is to spend the time and money on revenue-generating tasks so that you can increase your budget to spend more money. That's what investment does. And that's the way you should think about what I'm about to talk about. 

We are going to say a low budget is below $500 a month in total.

We've discussed with a low budget is and if your company fits that criteria. These are core fundamental digital marketing tactics that every junk removal business should be using. One thing you'll notice is that many well-known junk removal companies are already using these tactics to grow their business. When you see a junk removal company blow up and lead the market they're most likely using these tactics. Follow these tactics step by step and you will begin to earn more digital business.

Time and time again you hear about reviews. You need to earn more reviews. That's what everyone says right? They are exactly right. Reviews establish credibility and reliability while also having severe impacts on SEO factors when done correctly. On average a typical consumer feels that a local business with over 45 reviews is more trustworthy than a business with under 45 reviews. And the number just increasingly grows larger and larger. 

What if you have under 45 reviews? Pay attention.

There are a few things you can do to encourage customers to leave positive reviews. First, make sure that you provide excellent customer service. This includes being polite, efficient, and providing fair pricing. Second, send follow-up emails or letters asking customers to leave a review. You can also offer incentives, such as discounts or coupons, for those who leave positive reviews. Finally, respond to all reviews, both positive and negative. This shows that you value feedback and are willing to address any concerns that customers may have. By following these tips, you can encourage more customers to leave positive reviews and help build your business.

Also...

Use reputation management software that sends out automated texts after you complete a job. If you are not able to afford this since this is a low-budget blog post, you need to create a wording template for a text message and an e-mail message that asks for a review immediately once the job is complete. That means when your crew leaves the job site within 15 minutes you should be asking for a review. 

An important piece to remember is to have the review link attached to your email and text message. Without a review link, customers will be too occupied to go online, find your business, and leave a review. 

Don't expect a review just because you did a great job, ask for it.

I know you're probably thinking “Google ads as a low-budget alternative to getting junk removal leads?” 

I debated putting Google ads as a low-budget alternative to getting junk removal leads because as you probably have personal experience with a Google ads management company can sometimes either not produce a result or be quite expensive. The truth of it is that when you run Google ads correctly you can have a modest budget of just a few hundred dollars per month and make your money back each month. 

You do not have to have an insane budget of thousands of dollars to actually make a return on Google ads. While Google is known to favor the companies that do have a larger budget, the companies with a lower budget with just a few hundred are not out of the game. 

Now, a common objection we face when talking with prospective clients is that they tell us they have tried to run Google ads in the past and haven't gotten a result. 

First things first with Google is that Google ads should not be run by someone who doesn’t do it for a living. You want to have a professional set up your Google ads account and if you don't have the money to pay them per month just have them set it up. I would recommend a freelancer or a company like us to set up your account and set up a deal wherein a few months that client comes back and does monthly services for you. The junk removal Industries extremely low cost per click. It's not crazy low like a few cents, but it is low compared to other Industries. 

From our experience, we've seen that companies with a low to modest budget can get a significant return. What’s most critical to remember is that Google ads is a long-term winning strategy. This is the best way for your junk removal company to get the most amount of leads. 

You want to be thinking long-term and that's how you should look at Google ad spending in your future. But starting at a low budget and working your way up is the route you should take. This is an excellent way to begin to generate leads for a new or existing junk removal company. 

My final note is the largest local junk removal companies run Google ads. Compare yourself to the largest junk removal company in your local area, don't compare yourself to a franchise. Look at what they are doing and put your own twist on it and follow their steps to see how they got there. You can beat them out that way. 

“How can I get more commercial accounts signed up with me?” Great question, here’s the answer.

The commercial side provides a predictable income for junk removal businesses. Growing the commercial side of your junk removal business can prove to be a great strategy for long term growth. The question many junk removal business owners face is how to grow this side of their service. The commercial side junk removal is not the same as the residential side. It's easy to run ads or hand out flyers on the residential side and turn business. What is not easy is partnering with a realtor, property manager, or any other commercial operator for their junk signing businesses up with your service. 

Email blasts or a great way to earn more business on the commercial side. Normal junk removal is a B2C business while growing the commercial side of your business is more B2B. B2B requires an entirely different strategy. the sales process is longer, it's more complex, and it's more involved. With all this, it makes sense that the commercial side is not going to grow as easily as the residential side. So what do you do? My answer is to do more outreach. Send out cold emails and reach out to different commercial operators to see if they need your service. The best way to do this in the most affordable way to do an email blast. 

You want to create an email template with a follow-up sequence and send it to as many Realtors, property managers, and commercial operators as you possibly can. There's free email software is out there like GMASS that will allow you to send up the 50 emails per day. There's other software out there that allows you to send out hundreds of emails per day. But since you are on a low budget I would recommend using GMASS at the beginning until you increase your budget and dial in a working process and template. You want to collect a list of people who are viable targets for what you are offering. Keep in mind you don't want to just go after the homeowner in this case. You want to go after the people who can provide jobs to you on a regular basis. Email blasts are the best way to do this and they are extremely affordable for you. 

A partnership is working directly with a commercial operator like a property manager or realtor. You can also have Partnerships with people like hospitals, warehouses, and other businesses. These Partnerships are formed through communication and connection. 

This doesn't require a large junk removal operation to work, but some jobs are going to require a large crew to get the job done, you can always reassure the person that you're talking with that you have a crew ready at any moment. 

Partnerships are the fast way to get leads on a low-budget. When you are at the start of your junk removal business or are looking to form more partnerships, it's important to realize that it takes time, but is a long term winning strategy. 

A commercial partnership doesn't require a lot of money, but it does require time. 

I once heard a saying that helped start my business and it is “do things that don’t scale at the beginning.” This can be applied to getting commercial partnerships lined up. Reach out in ways that don’t scale.

Many junk removal companies never figure out how to get commercial clients which leaves them always working residential jobs. 

What is required to be able to get partners is more outreach. It requires networking, cold emails, calls, and reaching out to as many people as you can. Try to reach out to 50 new people a day. Get prospecting systems in place to do outreach for you. 

What I recommend to start with is using cold email. You can send 50 emails per day for free using GMASS as your software. 

I also recommend networking with local professionals. You should be going to places where Realtors are connecting. 

I highly recommend LinkedIn as a source for meeting new professionals as well. On LinkedIn, you can type in a location and search for all types of professionals in that area. Here, you should be creative, but you are bound to get a few appointments. Let them know that you are out in their area and ask them if they would like to go get coffee sometime. You buy, and they listened. It is a great way to meet new professionals. 

Partnerships are always mutually beneficial, so approach every connection with that mindset and you should close on a few partnerships. 

In this article we talked about 4 ways your junk removal company could get leads on a low budget. The 4 ways were reviews, low-budget Google ads, email blasts, and partnerships. If you follow this article step by step your junk removal company will begin to earn more leads coming in the door every single month. While this is a gradual and slower process, continue to work to improve these systems.



Improving the systems are the fundamentals of a successful junk removal company. These are the core fundamental digital marketing strategies a junk removal company needs in place in order to grow into a large junk removal company. If you really want results, follow this guide step by step, or reach out to a company that does digital marketing for junk removers like us at Max Conversion. We can also help with Junk Removal SEO and Website Design! 

If you have any questions or want to talk with Kyle Waters directly feel free to connect with me on LinkedIn and tell me what brought you! 

Max Conversion is a digital marketing agency located in St. Louis MO.  Want to talk with a Max Conversion specialist and set up a campaign for you? Contact a Max-Conversion expert today!