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Many successful businesses use Google Adwords and Pay-Per-Click advertising to market their business. Whether you want to attract more traffic to your website, let people know who you are, or find qualified customers that you can work with, Google Adwords is the exactly what you need to be using. Once you understand that Google search is immensely powerful, you then have to understand how you can utilize it and what are the advantages that come with Google Adwords.
THE ADVANTAGES YOU GET WHEN YOU DECIDE TO USE ADWORDS:
Google Adwords is a targeting machine. There are many factors inside this software to where you can customize your campaign so it fits your exact needs. Google Adwords includes location targeting, language targeting, displaying separate pages on mobile and desktop, displaying phone number, keyword planner tool, choosing ad goals, free analytic software, and much more. So much more this article would be 20,000 words and minus well be a book.
- Location targeting is one of the most useful aspects of Google Adwords. You can focus your attention on a specific area bringing you the highest return on ad spend.
- Displaying separate URLs on mobile vs desktop is a huge perk. A very overlooked one many times. A desktop optimized landing page is not always fit for mobile, actually many of the times it is better to create an entirely new landing page for mobile users so that you can have them both optimized to their fullest.
Inside Google Adwords, you are able to group different ads together inside a campaign. This means when you are running a campaign for a brick and mortar store and the goal is for people to come in you can actually test 20 different headlines, landing pages, and copy, extremely easily. This can benefit your business by having easy to access A/B testing results.
- Google Adwords automatically continues to show the ad that is doing the best. This will help raise the ROI on the campaign.
Google Adwords is fully customizable. This means you aren’t limited to just what Google says you can do. You are almost fully free to run the campaign how you want it to. Granted Google does have algorithms in the software to where it can affect your campaigns.
- A few customizable features include zip code and location targeting, higher/lower volume keywords, ad extensions, mobile/desktop landing page optimization.
Their customer service is off the hook. When you are setting up your campaign you can give Google a call and they will guide you in setting up your campaign. Also if you ever run into any problems they will help fix those. Even if you want free advice and tips you can call their support number to get that info. All you do is give them a call and you will get a real-life expert on Google Advertising on the phone.
One of my favorite features is that Google Adwords is cost-effective. To some businesses, it may seem anti-cost-effective and expensive, but the CPC (cost-per-click) feature allows you to only pay when someone clicks your ad. That means when you run a tight campaign with the right geo-targeting and keywords you will attract quality leads that contact you.
- Keyword research is key to finding cost-effective leads for your business. There are many tools free and not free that help you with keyword research. A few include ubersuggest, Google keyword planner, and SEMrush.
Inside this software, you are able to customize your daily and monthly budget. If your company runs into a bad month and you guys want to cut back the check to Google it is as simple as going into the software and lowering it to what you need.
You have full access to all the information you need. On top of being fully customizable, you can actually access every piece of information you want to see in real-time. The features are endless. Every moment of every day you are able to go into your campaign and see how it did that day. Just like with stocks, you can see is your business up or down on the day. Most of the time you want to aim for up and a positive return.
Anyone can set up a Google Ads account. Google doesn’t restrict you from being out of the U.S or in a different country. It is a fully universal system that allows you to be anywhere. The best part is you don’t even need a certificate or an ‘OKAY” *THUMBS UP* from Google. All you need to do is set up a Google email and open up an Ads account to get started. This is extremely advantageous to you if you are reading this. Many people and companies run Google Ads without any management or someone who knows what they’re doing. This can give your business a boost if there is a competitor in your industry running these ads.
Seeing your analytics has never been easier. With Google, you are able to connect an analytics account to your ads campaign in order to see how the ads are performing. This is great because it is free and works extremely smooth. Inside the analytics, you are able to find out which campaign is bringing in the most revenue, learn what people are searching for on your site, what demographic are looking at your ad, identify the worst performing campaigns, discover if an optimized mobile landing page is needed for your campaign. Here is how a brick and mortar store would use all of these whiles using Google Ads + Analytics. Brick and mortar stores don’t want to be targeting people outside of their desired locations, that means you can narrow your ads to just a certain location. On top of that, you are able to see the demographic looking at your ads. If it isn’t who you detailed in your head or to your account manager then it is easy to re-target the campaign and keywords to better suit the campaign. Being able to see the revenue you are bringing in with analytics is key. Also setting goals for the type of conversion you want.
CONCLUSION
If your business is looking for another advertising platform you should consider using Google Adwords. It is fully customizable to fit your business needs.
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Max Conversion is a PPC agency located in St. Louis MO. Want to talk with a specialist to see how your company can use these advantages for your Google PPC [adwords] campaigns? Contact a Max-Conversion Expert to get great advice for an affordable rate.
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