SUCCESSFUL INSPIRING MARKETING CAMPAIGNS

Are you a business owner or a marketer looking for inspiration to kick off your businesses next advertising campaign? In this article, you will find extremely successful campaigns that turned highly profitable.

REDBULL: “STRATOS”

In 2012 RedBull’s “Stratos” project involved an Australian Skydiver named Felix Baumgarner broke the world record for the highest altitude dive ever. What’s crazy is RedBull got to advertise this event while millions of people watched. This advertising campaign positioned RedBull as a company that’s involved in “extreme sports."

According to adage.com, “The event was carried on nearly 80 TV stations in 50 countries. The live webcast was distributed through 280 digital partners and racked up 52 million views, making it the most-watched live stream in history.”

RedBull was able to increase its sales by 7% to $1.6 billion in the U.S alone.

NIKE: “JUST DO IT”

Most everyone is familiar with Nike in 2019, but what began their journey to who they are now was a commercial advertised in 1998. Nike’s “Just Do It” advertising campaign was a huge success. It positioned the company as someone who encouraged you to chase your dreams. You can do anything with Nike. The well known slogan “Just Do It” turns pair of words into sales.

GOT MILK?

Got Milk?” is a classic marketing campaign that did it right. It begins with a question to introduce a problem. The radio asks “who shot Alexander Hamilton?” The man knew the answer but had just taken a huge bite of a peanut butter sandwich. The radio called and he tried to answer the question and could not speak so he poured himself some milk… but he was all out and missed out on $10,000. The question at the end was “got milk?”



It became widely popular for two decades.

CHIPOTLE: “BACK TO THE START”

The carefully planned media buy from Chipotle was executed perfectly. This video was never meant to be on T.V but soon ended up being on it because of the great response they received online. The numbers were impeccable.

MARLBORO: “THE MARLBORO MAN”

The Marlboro man advertising campaign started in 1995, they showed a man smoking a cigarette relaxing and fishing. This positioned Marlboro as the man’s cigarette.

Till this day (September 2019) Marlboro is still the leading cigarette brand in the world. The company began leading after putting a face and a persona to the company so the customers would feel like “The Marlboro Man” when smoking Marlboro’s.



DOLLAR SHAVE CLUB: “OUR BLADES ARE F***ING GREAT”

A startup broke the internet and their ad quickly went viral from the phrase “Our blades are f***ing great.” One of the up and coming businesses in 2019 would be considered one of the best advertisements I’ve seen in a long time. In 2012 the ad seen over 26 million times launched a huge success for the company.

This startup racked up 4.75 million views in just 3 months while only spending $4,500 to create the video. Talk about ROI.

OLD SPICE: THE MAN YOUR MAN COULD SMELL

The campaign debuted in 2010 and was a huge success. The company gained 11 million views on social media, taking the campaign viral.

Between January and July, 2010 sales jumped 55% and in July alone they rose to 107%.

DOS EQUIS: “MOST INTERESTING MAN IN THE WORLD”

Dos Equis positioned itself as a beer for sophisticated drinkers through this one commercial. In 2006 Dos Equis coined the phrase, “I don’t always drink beer, but when I do, I prefer Dos Equis.” The phrase changed thousands of times turned into memes and is still popular to see on social media in 2019.

Most Interesting Man in the World Memes

SPACEX TESLA ROADSTER IN SPACE

Elon Musk, CEO of Tesla and SpaceX took over social media attention with this stunt. Elon Musk launched a Tesla Roadster into outer space successful marketing both of his companies without spending $1 on paid advertising.



From this, he generated over half a million conversations, while also continuing to be a meme shared throughout the world.

IHOP TO IHOB

In 2018 the famous breakfast brand known as “IHop” tweeted out a post saying they were changing their name from “IHop” to “IHob.” This stood for “International House of Burgers” instead of “International House of Pancakes.” This campaign blew up and went sweeping through all the socially media platforms and even appeared on T.V.

The firm quadrupled its sales.

CONCLUSION

Many highly profitable marketing campaigns come from video. Video captures audiences attention and helps the customers see who the company is. Just look at the video marketing statistics in 2018. No email or text you can send, no words on your website compare to running a successful video marketing campaign.

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