Are you sitting there asking yourself why your website isn’t producing the results you hear it can? Maybe you’re getting ready to launch a brand new website and you want to make sure it is done perfectly the first time so you won’t have to re-do it in the future. Throughout this post, I will talk about how to create a high performing website for your roofing business that can help you maximize results.
Every industry has benchmarks of where your website should be in terms of conversion rate (amount of website visitors who turn into a lead), bounce rate, time on website and visitors.
“A Lead” is defined as someone who contacts your business with some interest in your service. This can be through email, phone, or a form submission. Anything else is not considered a lead and should only be described as a lead if it’s one of the three.
A high performing website is a website that blows past the norms of “benchmarks” and sets a new standard for where the websites in your industry could be at.
To be very clear, a great website does one thing well, and that is turn visitors into a lead.
In the roofing industry one extra lead a month from a new website could pay for the new website in the first month and then over 10x over the course of a year and 50x over the course of 5 years.
If you could invest $5,000 dollars into the stock market and get $250,000 back in just 5 years, would you?
Below I will be talking about the main factors that go into a high performing roofing website and specifics on how to implement this onto your site. If you follow along you should get some great tips, pointers, ideas, and other information that can improve your website.
Trust symbols are certificates, organizations, and achievements your business has and is affiliated with. A few symbols you might be able to put on your site are as follows:
There are many more, but the majority of the ones above your business should be a part of because it’s an easy way to earn the trust of your customers.
The best places to put these are on every page. Place these trust symbols in the footer, above the fold, or somewhere on the page. This is a proven way to get new people viewing your site to immediately trust your business.
What’s the first thing someone sees when they get to your site? THE HEADLINE! Does yours say “A Roofing Company In [Insert City]” or “Best Roofing Company In [Insert City]”. Because if it does, you will want to change the headline to something more persuasive.
When a visitor loads up your website they already have a few things in the back of their mind that they don’t need (or want) to be told. One of them is that they are loading up a roofing website. No need to tell them that again. Come up with a better, more creative, and a clear benefit your company offers.
A few examples of great headlines are nothing complex.
Be creative! These types of headlines are clear benefits for the customer and will improve the chances of them contacting you.
CTA stands for “call to action”. In a website this is considered the buttons and links on the site that lead to a direct action of a visitor becoming a lead. For example, a button in the top right of the page saying “Get a Free Estimate” is a CTA that can lead to a new customer
. On your website you’ll want to have these buttons everywhere. Don’t overdue this by putting them after every section, but occasionally throughout the pages you want to make sure you’re giving your visitors an option to contact you. If you dont you will see a drastic decrease in the # of people who contact you. Make it easier for you visitors to contact you by providing links/buttons across your pages.
Ever heard the quote “people buy from people” meaning people don’t buy from stock photos and fake pictures. They buy from seeing a team of happy faces with your logo on your shirt and real photos of new roofs you’ve installed. Stock photos are a great option if you don’t have anything else, but if you are serious about your website’s performance and using your site as a resource, having real pictures are beneficial for your website. Showing real pictures will show the personality of your company and will raise their chances of calling you because they have a clear image of who they might be talking to on the other end of the phone. Have a team section on your website under the “about us” section and have a few pictures of the roofers on your team.
This will help the website visitor familiarize themself with your company and increases your chances of capturing them as a lead.
A lot of websites today don’t have sufficient information on their site to help the buyer go through the whole buying process before contacting the company. Have all the information and questions your customer may ask on your site. Additionally, have the most important questions answered right on the front page using an accordion (FAQ section).
What you need to do is make sure all important information is on the front page. Information that is important to people looking for roofs include the following:
Make the benefits of choosing your roofing company clear for the website visitor. All this information will lead up to the buyer contacting you and having enough information to make a decision. Having enough information about your company proves to shorten the buyer process timeline and increase the number of leads you’re seeing from your website.
A website is like a resume. You need to show off your awards, achievements, best things you’ve done, and who you’ve installed roofs for. A website is meant to sell, treating it like a resume will do that for. You can show this by adding a gallery page to the site, through your content on the site, before and after pictures, adding trust and certification symbols.
You never want to be over the top, but showing you have a better “resume” than your competitor will pay off exponentially.
Having a page for everything. What does “having a page for everything” mean? You may ask. This means going over the top by providing every question, concern, or thought on your website, and explaining it in detail. Having a page for everything looks like the following:
What’s the point of all that? Besides it will take you hours to write all that content. The reason why is, for your user experience and Google (SEO).
Your customer occasionally wants to know a lot about your company before they call you. Most of the time they don’t, but the some that do it’s worth having all these additional pages for them. It could make the difference between a great lead and a hesitant lead. The great lead reads all the information and understands your company well, while the hesitant lead is still deciding and researching before making a decision.
More content = more likely to show up on Google for important keyphrases.
If you have a page designated to “storm damage in St. Louis” then you are 100x more likely to show up in the Google Organic search results than if you didn’t have that page.
Creating a high performing roofing website for your business takes either hiring an experienced team to create it for you, or understanding the key concepts that make your website work for you. I hope this blog was helpful for you and you leave satisfied with some great ideas to go back to your website and implement and see a boost in performance.
If you have any questions or want to talk with me directly feel free to connect with Kyle on LinkedIn and tell me what brought you!
_______________________________
Max Conversion is a Website Design and PPC agency located in St. Louis MO. Want to talk with a Max Conversion specialist and understand how to scale your roofing business at a much faster rate? Contact Max-Conversion today.
With in-depth knowledge & understanding, we can focus on generating quality leads through Google & Microsoft search ads. We deliver a strategic and holistic approach to lift up the success of your business.
Cost Specific To What You Need
Frequent Communication
With Your Account Manager
Specialized In Offering
The Best PPC Services
Innovative Approach With A
Focus On Positive ROI
Wanna talk to Max Conversion about how we can help you achieve your Google Ad's goals?
Mission: Provide Phenomenal Results To Happy Clients.
A better digital marketing & PPC advertising solution with Max Conversion.
Based in St. Louis, Missouri
Max Conversion is open throughout the week, Monday through Friday from 9am to 5pm.
You can contact us by email, buy services online, or fill out the form online at a time that's convenient for you.
©2024,
Max Conversion Marketing LLC. All Rights Reserved.