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Pack Haul
Background
Pack-Haul is a junk removal company located in Springfield Missouri. The owner approached Max Conversion with a minor issue on their website that 3 other website development companies failed to fix.
Max Conversion was able to quickly identify the problem and provide a solution to the fix. After working with the issue on their website for over a year and going through multiple other companies to fix it they decided to launch further services with us. This fix has turned into a lifelong partnership that has seen tremendous growth from their digital marketing efforts including reputation management, analytics tracking, website development, SEO management, Google My Business ranking, conversion rate optimization, PPC management, and graphic design.
Pack Haul was able to secure multiple additional trucks for their junk removal and moving department of the business as well as hire more employees. This has allowed them to serve the community better and continue to grow their business.
35%
Decrease In Cost Per Lead
#1
On Google My Business & Organic SEO
200+
Phone Calls Per Month
Strategy
Pack Haul, a local junk removal company, partnered up with Max Conversion in order to achieve two primary goals: create a recognizable junk removal brand and build a profitable lead generation system. Through this partnership, Pack Haul was able to see significant growth.
- Creating a recognizable brand: The company was able to build a strong online presence, which helped them stand out from the competition. This allowed them to grow their business and become a leading junk removal company in the area.
- Bring in more leads: The competitive nature of the home services industry is endless in every area and no doubt in this area. Pack-Haul’s main goal was to bring in more leads at a profitable rate.
- Positive ROI: A Junk Removal business is a tough industry to make a profit. Anything could happen at any moment whether it be a truck breaking down, a job not complete, or just a lack of leads. The profit margins are razor-thin. We knew this going in and developed a plan of attack on keeping lead quality to match with higher paying jobs such as cleanouts and multiple item removals.
Pack Haul was able to see significant growth in terms of branding and lead generation. The partnership with Max Conversion allowed them to create a recognizable junk removal brand, which in turn helped them generate more leads. This growth can be seen in the increase in online traffic and the number of inquiries that the company received.
Featured In
Strategy
- Google Ads
- Microsoft Ads
- Social Media Management
- Content Publishing
- Article Publishing
- Local PR
- Website Design/Development
- Google My Business Optimization
Max Conversion has worked with Pack Haul to increase their junk removal service's website traffic by 267% in the first year. We attribute this growth to our focus on technical SEO, developing a strong website, and building out targeted content for their services pages. We also took over management of their Google My Business listing which helped them rank higher in local search results and get more phone calls from potential customers.
Overall we've been able to help Pack Haul grow their business significantly through our digital marketing efforts and they are now one of our most successful case studies.
Review
Word From Our Client
Ya I'd recommend him in a heart beat. I got 5 trucks. He helped me grow my fleet.
I bought a truck for the moving business because of Max Conversion. They took me from nothing to where I am today!
PPC
PPC Milestones
- Hit a $35 CPA (Cost-per-acquisition or “lead”) Hitting a $35 CPA in our Google ads campaign was our first month's goal. With this in mind, we knew that if we could hit this the campaign would be extremely profitable for Pack-Haul. We blew this out of the park with the first month CPA being $24. Then the next month we got it down to $20 and the next month hitting near $18 per inbound lead.
- Remove bad keywords and keep high converting quality keywords With a modest budget and tight margins, we needed to make sure our marketing efforts (Google Ads in this case) were showing profit in the first month. A big factor was making sure that Pack-Haul wasn’t being found with irrelevant terms that would waste their spending. That’s why we came up with a unique strategy to prevent this and it proved to be a success. At the end of the first month, there were no terms that were coming through that were considered “non-relevant” to the business’s goals.
- Conversion and Phone Call Tracking A big player in our success with Pack-Haul is largely due to the convenience of tracking phone calls, emails, and form submissions. We set up and integrated a software with multiple different platforms to see phone call data to better adjust the campaign. With this, we were able to modify key
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