Coast to Coast Moving Case Study

CS - Coast To Coast Moving

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The Results

19.78%

Increase in Conversion Rate

65%

Reduction in Cost Per Lead

230%

Increase in CTR

Coast to Coast Moving is a reputable moving and packing service based in Los Angeles, California. During the period of 2023-2024, the moving industry faced significant challenges, especially because of the slowdown in real estate transactions. As more people shifted towards online solutions for various services, finding leads in the highly competitive moving industry became a top priority for companies like Coast to Coast Moving. This shift emphasized the critical role of digital marketing, particularly Google Ads, in reaching potential customers actively seeking moving services.

Problems Faced:

Coast to Coast Moving had previously experimented with Google Ads but struggled to achieve a positive return on investment. They recognized the importance of online advertising but needed a strategy that could effectively generate leads while maintaining affordability.

Our Strategy:

✔ Landing Page Testing

✔ Call Attribution Tracking & Quality Assurance

✔ Offline Analysis

✔ Improving Search Quality Through Negative Keywords

✔ Customized Portfolio Smart Bidding

coast to coast moving google ads results

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What happens when you start a project with us?

INTIAL CONSULTATION CALL

Discuss goals, target audience, and campaign objectives to understand your needs and expectations.

Establish a roadmap

Develop a detailed plan outlining budget, solutions, and strategies tailored to the your goals.

building out the ppc account

Create ad copy, design visuals, set up the Google Ads account, and configure tracking mechanisms.

kickoff call

Review the account setup, tracking terms, and approve the landing page to ensure alignment with objectives.

monthly reporting

Provide comprehensive reports on campaign performance and adjust strategies based on data insights.

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