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Aldridge Insurance
Background
Aldridge Insurance is an independent insurance agency focused on trucking insurance. They pride themselves on providing the best possible coverage for their clients and work to ensure that their needs are always met.
Aldridge Insurance approached Max Conversion to generate more leads for commercial auto insurance. They were looking for a marketing partner that had experience within the trucking space while having the backend know-how about the industry that could develop a system that generated leads consistently each day.
Max Conversion was able to provide Aldridge Insurance with a lead generation system that helped increase their leads and grow their business. Through a comprehensive marketing strategy that included CRO, PPC, and web design services. Our system allowed Aldridge Insurance to focus on its core competency, providing excellent coverage for their clients, while Max Conversion took care of the rest.
This growth would not have been possible without our team’s ability to quickly adapt and implement changes based on data and analytics, as well as having an excellent team to work with at Aldridge Insurance.
Aldridge Insurance is now one of the leading trucking insurance agencies with some of the most widely recognized trucking insurance carriers in the country.
175+
Leads Generated in 30 Days
$200,000+
Premium Sold in 30 days
27%
Decrease In CPC
Strategy
- Google Search Ads
- Google Display Ads
- Facebook Ads
- Microsoft Ads
- YouTube Ads
- Conversion Rate Optimization
Results
From a $3,500 Budget
Aldridge was able to generate over 175 quality inbound leads in 30 days resulting in an increase of their bottom line. Max Conversion set up a strategy that targeted buyers who were in the market and have done their research. We used RTB software to capture, qualify, and close on exclusive targeted leads that produce high ROI.
We set up Aldridge’s campaigns to target high volume and high-intent users who were:
1) interested in purchasing trucking insurance
2) Done their research.
3) Wants to talk with a live agent.
The average monthly return for Aldridge continues to incrementally increase each month which results in budget bumps to produce more leads.
Design
Marketing Material
Max Conversion worked closely with Aldridge Insurance to develop a remarketing approach via Google display, Facebook, and YouTube ads. The company also employed its experience in the insurance industry to create custom-tailored Facebook ads for Aldridge that would be highly relevant to its target audience.
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